When to use a Landing Page
Here are a few examples of ways that landing pages are used with various traffic sources:
In Ad Campaigns
Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
In PPC Campaigns
Traffic is sent from a pay per click search marketing campaign to multiple landing pages optimized to correspond with the keywords the searcher used.
In Blog Campaigns
Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
In Any Marketing Campaign
The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.